Add a new Custom HTML tag to the container.Google Tag Manager (GTM) is another option allowing you to implement JSON-LD structured data in just a few simple steps. The best resource for finding JSON-LD examples is by first heading to Google’s search gallery and looking at all the different Rich Results you can acquire. Microdata is dispersed throughout the of the page, making the structured data less organized and harder to read. This makes JSON-LD better than other forms of structured data such as Microdata. JSON-LD allows you to neatly organize all your structured data in one place, the of the page. There are a few different ways to implement it, but my preference is JSON-LD to add structured data to your website - and Google also recommends it. Schema is essentially a vocabulary all search engines understand.įortunately, you don’t have to have any coding experience to implement structured data to your website, thanks to all the tools and example code snippets available. The first thing to know is that “ Schema” is the language of structured data. "address": ,Īs you can see, structured data specifies which bits of information are what, making it much easier for a computer to understand. Once you're comfortable with the basics of structured data, explore the list of structured data features in Google Search and pick a feature to implement. Skyrocket your SEO by adding this structured data schema markup to your site. "description": "World’s longest standing rank tracking tool - Advanced Web Ranking", For a step-by-step guide on how to add structured data to a web page, check out our structured data codelab. Learn what rich snippets are and how to enhance your search results with them. With structured data, the information would be explicitly listed in the page’s source code, in addition to being displayed as shown above for the reader. The purpose of structured data is to help Google better understand your content, so the potential ranking benefit makes sense! Rich snippets provide additional information regarding your website other than the title and accompanying description. However, SD can make it easier to understand what the page is about, which can make it easier to show where it's relevant (improves targeting, maybe ranking for the right terms). There's no generic ranking boost for SD usage. However, the structured data you add to your website to make it eligible for a Rich Snippet can help improve them. Rich Snippets themselves don’t improve your rankings if you get them. Rich Snippets help you mainly through an increased CTR because they provide more information and make your SERP listing stand out. ![]() SEOs still use the Rich Snippets terminology often, I find when people refer to these, they’re talking about older, more simplified enhanced SERP listings.ĭespite this, I’m going to define the two as the same thing, as that is what Google implies. It’s no wonder there is confusion regarding the terms. Google doesn’t use the “Rich Snippets” terminology throughout all their docs, however.
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